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My approach centers on creative artistry,
strategic thinking, and
cultural connection.

AI Toolkit

I leverage the latest advancements in AI to enhance my copywriting and content creation process. From generating engaging visuals to optimizing content for search engines, these tools help me deliver high-quality, impactful work.

Writing Assistants

Jasper.ai: I use Jasper for brainstorming, drafting blog posts, crafting compelling social media captions, and generating diverse marketing copy variations quickly and efficiently.

Copy.ai: Copy.ai is my go-to for generating effective marketing copy, including website content, product descriptions, and ad copy. I appreciate its speed and focus on conversion-driven language.

Writesonic: Writesonic helps me create a wide range of content formats, from articles and blog posts to engaging social media updates and product descriptions. Its versatility is invaluable.

Anyword: Anyword's predictive performance insights are crucial for data-driven copywriting. I use it to refine my messaging and ensure maximum impact before publishing.

ChatGPT & Gemini: I utilize these tools for research and brainstorming.

Design & Visuals

Adobe Firefly: Integrating Firefly directly into my Photoshop and Illustrator workflow allows me to seamlessly create custom visuals that perfectly complement my copy. From text-to-image generation to generative fill, Firefly empowers my visual storytelling.

DALL-E 2 & Midjourney: These tools are great for generating creative and unique visuals for blog posts, social media campaigns, and other marketing materials. They help bring my ideas to life and enhance the impact of my copy.

Figma, Illustrator, InDesign, Acrobat: I use these industry-standard tools for image editing, graphic design, layout, and document management, ensuring consistent branding and high-quality deliverables.

SEO & Content Optimization

SurferSEO: SurferSEO is my go-to for optimizing content for search engines. I use it to analyze top-ranking pages, identify relevant keywords, and ensure my copy is discoverable and impactful.

Semrush: Semrush's comprehensive suite of tools, including AI-powered features, helps me conduct in-depth keyword research, analyze competitor strategies, and track content performance.

Grammarly: Grammarly ensures my copy is polished, error-free, and adheres to the highest standards of grammar and style.

LanguageTool: For projects requiring multilingual support, LanguageTool is an invaluable asset. Its open-source platform offers accurate grammar and style checking in multiple languages, and its customizability allows me to adapt it to the nuances of each language and project.

Software & Technical Skills

  • Design & Creative: Adobe Creative Suite, Figma

  • Productivity & Collaboration: G Suite, Microsoft Office Suite, Confluence, Smartsheet

  • Data Analysis & Visualization: Google Analytics, Excel (advanced functions)

  • CRM & Marketing Automation: Salesforce, HubSpot, Mailchimp

  • CMS (Content Management Systems): WordPress, Contentful, Webflow

  • Social Media Management: Hootsuite, Buffer, SproutSocial

  • Video Editing & Production: Premiere Pro, Final Cut Pro

  • Communication & Presentation: Zoom, Google Meet, Microsoft Teams, PowerPoint, Keynote