Case Study:

Strawberry Meatball

Building a Business by Building a Brand

The Challenge:

A talented designer with a passion for painting, Strawberry Meatball was ready to turn their creative outlet into a viable career.

My challenge lay in crafting a distinct brand identity and establishing a professional online footprint to attract clients and showcase their unique artistic vision. They needed a strategic approach to effectively communicate their value and stand out in a saturated marketplace.

The Solution:

I partnered with Strawberry Meatball to develop a comprehensive brand strategy and build a compelling digital presence, laying the foundation for a successful design business launch. Our work together unfolded in two key phases:

Phase 1: Defining the Brand's DNA

This phase concentrated on distilling the essence of the Strawberry Meatball brand and crafting a visual identity that resonated with their target audience. This involved:

  • Deep Dive Discovery: I initiated in-depth discussions to fully grasp Strawberry Meatball's aspirations, core values, target demographic, and design sensibilities. We explored their inspirations, analyzed the competitive landscape, and defined their long-term objectives. This collaborative process ensured the resulting brand identity authentically represented their personality and ambitions.

  • Strategic Brand Blueprint: Based on the discovery phase, we formulated a brand strategy that articulated Strawberry Meatball's unique value proposition, brand voice, and core messaging. This included defining their guiding principles, mission statement, and ideal client profile. This strategic framework provided a clear roadmap for all subsequent creative endeavors.

  • Crafting a Visual Identity: I developed a visual identity system encompassing a logo, color palette, typography, and brand guidelines. This involved presenting several initial concepts and refining them based on Strawberry Meatball's feedback. The final design captured their fun and bold aesthetic and ensured consistency across all touchpoints.

  • Refining Brand Narratives: We developed compelling brand narratives that communicated Strawberry Meatball's value and connected with their target audience. This included taglines, website copy, and social media content.

Phase 2: Building an Engaging Online Presence

With a solid brand foundation in place, we shifted our focus to constructing a professional and captivating online presence:

  • Website Design & Development: I designed and developed a custom website to showcase Strawberry Meatball's portfolio and provide a seamless user journey. The website was built to be visually appealing, mobile-friendly, and intuitive to navigate.

  • Crafting Compelling Copy: I wrote all website copy, ensuring it was clear, concise, and optimized for search engines (SEO). The copy highlighted Strawberry Meatball's expertise, showcased their distinct style, and encouraged visitor engagement.

  • UX Writing: I crafted microcopy and UI text throughout the website to enhance user experience and guide visitors seamlessly through the site. This included clear call-to-actions, informative button labels, helpful error messages, and concise form field instructions, all contributing to a smooth and intuitive user journey.

The Results:

The new website served as a professional online showcase, attracting potential clients and establishing credibility within the design community. Targeted messaging and SEO optimization have expanded their reach and visibility online, contributing to a successful transition from hobbyist to professional designer, with new clients and growing revenue. Since launching their new website, Strawberry Meatball has seen a 57% increase in client inquiries.